First, domestic rice-breeding programs can focus on varietal attributes that would be appealing for domestic consumers, and investments in rice milling and handling can be prioritized according to the potential economic market return. Understanding the market value of different rice attributes is important for the development of a more competitive domestic rice supply chain.

īecause rice is a field-to-plate crop, unlike wheat, maize and soybeans which are typically processed, visual attributes can often drive demand and price. Moreover, the increasing use of broken rice as a feed rather than food undermines the sustainability of food production, primarily the water footprint of agriculture, since rice uses water more intensively than other feed grains such as corn. This allocation of broken rice into non-human consumption can dampen food security, particularly in Asia, which accounts for 90 percent of global rice production. In the majority of global rice markets, broken rice, a sub-product of rice milling, is considered of inferior quality compared to milled rice despite having the same nutritional value, and thus is sometimes funneled into uses other than human consumption. In order to feed 10 billion people in 2050, it is imperative to consider the sustainability of food systems, including better utilizing food already produced. Rice ( Oryza sativa L.) is the main food for over half of the world population.

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